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Webinar subject: How to Apply Mobile Applications and an e-wallet within your Media, Promotion and Communication Mix
Target audience:
- Enterprise: merchants, retailers, brands, verticals
- MNOs: Value added services, mobile payment, mobile marketing, mobile advertising
Speakers: Jo Heirman, Proximity BBDO (part of Omnicom group) + Toon Coppens, Alcatel-Lucent Mobile Wallet Service
Webinar recording available here