Telecom Operators

Mobile operators are ideally positioned to offer mobile payment and marketing services to their consumer base using mobile web, SMS/USSD or Near Field Communication technologies. We developed vertical use cases, which an operator can use to immediately address vertical segments needs.

Services

• Proximity payment
• Mobile money transfer
• Ticketing
• Loyalty, coupon, voucher, gift card services

Opportunities:

• Transaction revenues
• Churn reduction by strengthening the customer relationship
• Pull through on mobile connectivity packages
• Application download fees

Additionally, by securing third party mobile transactions, operators can earn revenues like SIM rental fees.

Critical success factors:

1. To succeed in the mobile payment market a collaborative model with the banking world is key. Alcatel-Lucent therefore has partnered with Clear2Pay, a payment technology provider with extended relations into the banking and payment processor world.
2. A successful market rollout and go-to-market strategy will be heavily dependent on establishing ecosystems with various enterprise segments. Alcatel-Lucent therefore provides off-the-shelve packages that can be launched in cooperation with enterprises. An example is an intelligent mobile phone sticker for payment, presence and access applications that universities can offer to their students in cooperation with a mobile operator.
3. Payment is the killer application, but the technology infrastructure allows for various other value added services, like loyalty and coupon services. Moreover, touchatag’s choice of an open architecture and open APIs guarantees a future proof application development environment that allows for the easy plug in of new services and applications into the ecosystem. Example applications are an NFC-based mobile workforce solution or a 2D barcode city information solution.