Social media’s real world play

Brands and retailers that advertise on social media platforms look for ways to turn this into sales and visits of their real world stores. Social media providers meanwhile are eager to further valorize their consumer base. Loyalty programs in which online credits can be turned into real world value and vice versa by using contactless stickers or cards are a perfect answer to those needs.

Services:

• Loyalty, coupon services: digital loyalty and coupon service programs operated by social media providers coupled to a contactless card or sticker. Enabling flexible fidelity and sales frequency increase projects for participating brands and merchants.
• Contactless card as advanced membership card for events

Opportunity:

• Valorizing online communities in the real world

• Differentiative offers towards brands and merchants beyond brand pages and online advertising

Critical success factors:

1. Extensible multi-application card: Touchatag’s architecture ensures that multiple applications can be linked to one card and that new services can be added to a contactless card over time without drastic logistical impacts.
2. Flexible rules and workflow engine: Creation of various rules for loyalty programs and coupon services can be tuned to work for specific consumer segments, outlets and contexts. Touchatag’s Application Correlation Service manages these capabilities.
3. Customer relationship management: Activation of consumers and segmentation to follow up with adequate communication and services. For these CRM services, touchatag has partnered with Proximity BBDO Belgium, the CRM hub of Proximity in Western Europe.
4. Consumer experience and PoS integration: Minimizing costs on the current point-of sale infrastructure, while maximizing the consumer experience is key. Touchatag’s team has a unique expertise on both the technical side and the user experience side to guarantee success.