Retail/Quick Service Restaurants

Quick Service Restaurants and vending machine operators can benefit from various mobile payment services to decrease waiting times and increase consumer loyalty and customer relationship management

Services:

• Proximity payment: using various contactless technologies for one touch payment at the point of sale or vending machine
• Loyalty, coupon services: digital loyalty and coupon service program coupled to a contactless card or sticker enables flexible fidelity and sales frequency increase projects.
• Remote prepaid ordering: replace the counter by an online or mobile application. Consumers can select the preferred items in the digital menu and pay upfront using their prepaid account. Coupons and loyalty points are automatically handled.
• Engage with the customer while he is in the shop via personalized advertising and coupon

Opportunities:

• Fast payment, leading to higher sales
• Intelligent digital coupon offerings can be used to drive traffic
• Increased revenues for vending
• Cost reduction via cashless operations and automation of services
• Innovative image and brand building
• Improved CRM

Critical success factors:

1. Consumer experience and PoS integration: Minimizing costs on the current point-of-sale infrastructure, while maximizing the consumer experience is key. touchatag has a unique expertise in both technical and user experience to guarantee success.
2. Flexible rule and workflow engine: Creation of various rules for loyalty programs and coupon services can be tuned to work for specific consumer segments, outlets and contexts. Touchatag’s Application Correlation Service manages these capabilities.
3. Customer relationship management: Activation of consumers and segmentation to follow up with adequate communication and services. For these important services, touchatag has partnered with Proximity BBDO Belgium, the CRM hub of Proximity in Western Europe.