Partner: Proximity BBDO

Your Questions

How do you reach your target group? Why would they still listen to whatever you have to say? Is interactivity the ultimate goal of advertising of the future? How can you integrate brand building and sales activation? How can you combine online, mobile & Point of Sale techniques into one customer behavior changing concept? How can you make your loyalty program work? How do you manage the necessary collaboration between creative & technology people to realize nowadays marketing campaigns?

Our Answer

It’s all about customer engagement. Consumers are more than ever developers, producers, marketers, and most importantly distributors of content. Identifying and empowering advocates and enabling them to connect and share with others must be at the core of every strategy. And it’s about bringing creative, organizational & IT people together. To bridge the gaps between business objectives and creativity, between customer wants and technical constraints and between data and customer insights

Our Services

• Ideas: media-implicit creativity on content as well as connectivity
• Impact: metrics & learnings on belief & behaviour changing results, CRM services & programs
• Innovation: a clear vision on new technologies and marketing communication approaches
• Insights: deep knowledge of target group segments, decision drivers and customer journeys
• Implementation: a crystal clear customer contact and cost-efficient organization

Organization

We are a global digital and e-CRM agency with more than 2,000 employees in 59 offices around the world. We solve complex business problems with a simple strategy: change individual consumer behavior. We succeed by fusing our digital and direct expertise with our deep knowledge of consumer data. The end result is a measurable (and memorable) consumer engagement with each and every one of our clients' brands. In Brussels we are over 100 enthusiastic specialists., Creatives, digital natives, accounts, developers, CRM operators, strategists... With one common goal: to build the most creative and result-oriented campaigns for B2B and B2C clients. And celebrate with the client if it was a success, and look for improvements wherever they can be made. And Brussels act as the CRM hub for the network Part of BBDO , the largest advertising agency in the group

Our partnership with Alcatel-Lucent

We strongly belief in technology that will convergent online, mobile and Point of Sales communication between the brands and the customers and in the robustness of the Alcatel-Lucent solutions in this area. Our respective skills are very complementary and the solutions we build in the area of customer data management, sales activation & loyalty campaign management and campaign management integrate perfectly with the Alcatel-Lucent Platform.