Citizen or tourists cards

Cities and municipalities operate various services for their citizens and tourists. Museums, sport facilities, libraries and citizen services can all benefit from intelligent loyalty and prepaid solutions

Services:

• Contactless loyalty card or sticker for various city services
• Prepaid citizen or tourist card for various city services

Opportunity:

• Fidelity program to stimulate citizens and tourists to participate in sport and cultural activities
• Capturing 'consumption' data for policy making and integrated customer relationship management
• Cost reduction via streamlining services, crowd control, cashless operations
• Revenues via contactless city gadgets (key fobs, mobile phone straps..)

Critical success factors:

1. Extensible multi-application card: Touchatag’s architecture ensures that multiple applications can be linked to one card and that new services can be added to a contactless card over time without drastic logistical impacts.
2. Flexible rule and workflow engine: Creation of various rules for loyalty programs and coupon services can be tuned to work for specific citizen segments, outlets and contexts. Touchatag’s Application Correlation Service manages these capabilities.
3. Customer relationship management: Activation of citizens and segmentation to follow up with adequate communication and services. For these important services, touchatag has partnered with Proximity BBDO Belgium, the CRM hub of Proximity in Western Europe.