Brands/publishers

Brands, retailers and media owners are all interested in increasing sales and sales frequency, brand activation and advanced customer relationship management, while maximizing throughput and minimizing costs. Personalized prepaid and loyalty programs using one touch innovative mobile stickers fulfill all these needs.

Services:

• Prepaid subscription card or gift card: let the consumer upload money that can be spent on certain goods or at certain stores
• Loyalty, coupon services: digital loyalty and coupon service program coupled to a contactless card or sticker enables flexible fidelity and sales frequency increase projects.
• Remote prepaid ordering: replace the counter by an online or mobile application. Consumers can select the preferred items in the digital menu and pay upfront using their prepaid account. Coupons and loyalty points are automatically handled.
• Contactless card as advanced membership card for events

Opportunity:

• Fidelity program to stimulate sales
• Brand activation
• Innovative image
• Capturing real time 'consumption' data for integrated customer relationship management
• Cost reduction via streamlining services, crowd control, cashless operations
• Prepaid money interests

Critical success factors:

1. Extensible multi-application card: Touchatag’s architecture ensures that multiple applications can be linked to one card and that new services can be added to a contactless card over time without drastic logistical impacts.
2. Flexible rule and workflow engine: Creation of various rules for loyalty programs and coupon services can be tuned to work for specific consumer segments, outlets and contexts. Touchatag’s Application Correlation Service manages these capabilities.
3. Customer relationship management: Activation of consumers and segmentation to follow up with adequate communication and services. For these CRM services, touchatag has partnered with Proximity BBDO Belgium, the CRM hub of Proximity in Western Europe.
4. Consumer experience and PoS integration: Minimizing costs on the current point-of-sale infrastructure, while maximizing the consumer experience is key. Touchatag’s team has a unique expertise in both technical and user experience to guarantee success.